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- 3 Ways to Use Twitter Favorites
This guest post is by Ryan Barton of The Smart Marketing Blog.
Until I began receiving notifications of Twitter followers “favoriting” my tweets, I admittedly hadn’t thought much of the Favorites feature.
Some use it as a reminder to follow-up on a tweet’s topic. Others favorite a tweet they find funny. And some users go as far as importing favorite tweets on their Facebook page, email signatures, or even packaging them as an ebook.
There’s no wrong way to favorite a tweet (unless you’re favoriting every single update you read), but it’s worth considering a few other applications.
1. Completing your profile
I’d make a case that your favorite tweets tell a follower as much about you as your bio does.
Your Twitter bio tells followers what you want them to know about you, while your favorite tweets are a visual representation of what’s actually important. And more often than not, what’s important to you (humor, follow-ups, etc.) is more telling than any marketing copy.
Especially as Twitter continues to explode with spam bots, follow-backs aren’t obligations: they’re earned. And that earn process now includes more than a bio, a few tweets and a URL. Even bots have those.
But filling your stream with @ interactions and marking some of your favorite tweets, visually-demonstrate that you’re more than a casual stalker observer.
2. Word-of-mouth recommendations
It’s no secret—social media is the digital form of testimonials and word-of-mouth marketing. And that means platforms like Twitter are hugely-effective methods of growing your brand.
I’ll trust my followers’ opinions about a product exponentially more than I would an integrated marketing campaign for the same.
So using Favorites as a way to establish my authority through others’ tweets is my primary use of the feature.
Should a user check my favorite tweets, they’ll see kind words about my guest posts and the same about my book release.
I didn’t solicit their tweets, but now that they’re out there, I’m capturing them—curating them—in an online presentation of some of my favorite things.
It’s significant when those tweets are coming from some of the Internet’s most influential players. And if it means a lot to me, chances are it’ll mean a lot to a user who’s considering following me.
Seth wrote a post a while back about a prospect's first impression of your digital self. In his case, it was watching reading his blog. It was tempting to run over and tell them to ignore this one or that one, but look at that one because he really put a lot of thought into that one.
It’s similar with Twitter. “Noooo, I didn’t want you to see those tweets, look at these … over here, instead, these tweets are more representative of who I am.”
Using Favorites like your digital refrigerator— showing off your A+ work—ensures that no matter where you are or what you’re doing and saying, your best side will always be showing.
3. Encouraging others
I’ve had followers favorite some of my most random tweets. But I’ve also had followers favorite some marketing advice they thought was valuable, or a link to one of my latest blog posts they wanted to reread at a later time.
Often, seeing the way users favorite my tweets tells me what’s resonating with my community. It’s a valuable real-time feedback mechanism. It’s also a new form of encouragement.
I think of encouragement like a fuel tank. I fuel my late nights and long hours from the tank; eventually it’ll run low. But through one form of encouragement or another—in this case, as simple as favoring a tweet—my encouragement tank is refueled a bit.
Think of favoriting as a new form of Twitter interaction that’s perhaps more meaningful than any @ reply. It’s more than “nice article,” it’s validation that your writing struck a chord; you’re on to something.
What’s more, you’re encouraging the user to continue producing quality content—and that makes the Internet a more intelligent place.
Do you use Favorites differently? Are the rules different for a business account? Leave a comment and share your thoughts below.
Ryan Barton is the author of the "Smart Marketing" eBook and he writes at The Smart Marketing Blog for Small Business Success; you can follow him on Twitter, where he shares entirely too much information. He wrote "Smart Marketing" with the intent that small businesses would glean insightful information and tangible marketing strategies so they too, could compete competitively with industry giants.
Post from: ProBlogger Blog Tips
3 Ways to Use Twitter Favorites
Переслать - Three Blogging Lessons from Leoardo Da Vinci
This guest post is by Martyn Chamberlin of Two Hour Blogger.
It was getting late.
The sick old man sighed and set down his brush. Learning back deeply in his chair, he gazed at his painting.
No matter how hard he worked, he couldn’t seem to finish it.
It was only a medium sized work—30 by 21 inches. And yet, the canvas seemed like a monolith of impossibility, stretching towards to the unforeseeable future…
Maybe he should just abandon it, like he had dozens of other works. This painting wasn’t getting anywhere. He couldn’t even give it a name. It was time to admit defeat.
After gazing thoughtfully at it for a bit longer, he shook himself away. Nightfall had long since fallen, and it was past his bed time.
It was May 2, 1519.
Leonardo Da Vinci never woke up. He died with his painting the Mona Lisa in his bedroom.
He never finished it.
He’d worked on it for four years, and given it nearly 30 layers of paint. But he never finished it.
Still, it’s considered the greatest painting ever brushed by mortals. Leonardo hit a home run. He created a masterpiece that would transcend the boundaries of location and time. How’d he do it?
Let’s peek at what Leonardo had going for him. The good part is that you’ll be able to apply these to your blog too.
1. He knew his stuff before he got started
Leonardo was a master at painting before he began the Mona Lisa. He spent decades learning and studying. He’d already mastered drawing and painting in oils.
There was a day when Leonardo picked up a paint brush for the first time. He made a lot of really lousy paintings when he started out—horrible, absolute disasters.
But he stuck with it and got better. After decades of unmitigated labor, he was finally ready to paint his masterpiece.
How this applies to you: If you stick with it, your blog will become a collection of masterpieces. But like Leonardo, you don’t start out professional and successful. The pursuit of excellence requires patience. Don’t let your failures discourage you. They’re essential to growing and getting better.
Nobody can create a masterpiece without lots of prior experience.
2. He had an incredible idea
Leonardo knew that people love an extra-ordinary painting, so he gave it to them. In his day, all the portraits had serious looks on their faces. He gave his a smile. That ticked people off so much, they’re still talking about it today.
How this applies to you: Don’t blog like everybody else. Stand out. Ask what nobody else is doing, and do it. Be exciting. Be weird. Be interesting. Be different.
People love to read a blog that’s got something unique about it.
3. He spent four years executing his idea
…and he still didn’t finished it.
Leonardo was a perfectionist. He didn’t slap together 30-minute paintings and shove them out of the studio. He didn’t ship anything until is was polished to perfection. He abandoned lots and lots of paintings.
Leonardo understood that creating art takes time, and creating really good art takes a really long time.
How this applies to you:No, you don’t want to spend four years writing a blog post and then never publish it! But you do want to spend a lot of time writing and polishing each article.
If you’re just blogging for fun, that’s okay. But if you want people to read it, you’re going to have to work hard at creating value for your audience. Don’t worry about “just getting something out there”—don’t ship until you’ve actually got something worth reading.
This could mean that you spend a lot more time on each article.
This could mean that like Leonardo, you abandon the majority of your work.
This could mean that you publish less often than you currently are.
One great post per week is a lot better than five mediocre ones. What if Leonardo had painted 20 mediocre portraits of a smiling woman instead of one great one? We wouldn’t be talking about any of them.
The same applies to your blog. You don’t have to give it 30 layers of paint, but more than one is certainly nice.
If you want your next blog post to be like the Mona Lisa, be patient, conceive a great idea, and execute it thoroughly. Follow these three steps and you’ll be creating art folks will be linking to years to come.
Martyn Chamberlin is an entrepreneur who blogs about copywriting and digital marketing at Two Hour Blogger. You can catch more on Twitter.
Post from: ProBlogger Blog Tips
Three Blogging Lessons from Leoardo Da Vinci
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