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- How to Select Good SEO Keywords
This guest post is by Jeremy Myers of TillHeComes.org.
The problem with good keywords is that they are usually not words at all. Good SEO keywords are usually phrases, that is, two or more words strung together in a saying or idea. When you enter keywords into your meta keywords section, don't use words, use phrases.
Why? I’ll give you two reasons.
1. There are too many single keywords
While you can use single-word keywords, you will be vying for position with the millions of other websites that also use the same keyword.
Let's say, for example, you are writing a post about how to prepare a manuscript for ebook publishing. While you could use the keyword "ebook," you will be up against the millions of other blog posts about ebooks, even if they are about ebook readers, ebook sales, or ebook marketing.
By lengthening your keyword into a keyword phrase, such as "ebook publishing," or maybe even "prepare manuscript for ebook publishing," you significantly narrow the field of competitive websites, which allows your page to rise higher in Google Search results for that phrase.
Reason 2. Nobody searches for single keywords
When was the last time you searched for something on Google using only one word? That's right: never.
If you are searching for ebook publishing tips, you don't search for "ebook" or for "publishing." Both are too broad. Instead, you search for the complete phrase, "ebook publishing tips." If that is how you search for relevant sites, then that is also how you should write and prepare your own pages and posts so others can find your sites.
Boost relevance using Google Insights for Search
One helpful site I use to search for relevant keyword phrases to use in my blog posts is Google Insights for Search.
At the top of the page, you enter the single keyword or keyword phrase that you’d like to write a post about. You can choose options including a geographical area of the world you want to focus on, or which timeframe you are interested in, and then hit Search.
Google Insights
Here is a brief video from Google about what Google Insights can do.
Let’s look a little deeper into how you can use Google Insights for Search to write blog posts around a central keyword or phrase. Let us say, for example, you wanted to write a post on the "top blogs." If you entered "top blogs" as a search term, and did not change anything else, you would discover that since 2004, the interest in searches related to "top blogs" has been steadily increasing.
This is good news! You have hit on a rising trend which might make a good blog post or, better yet, blog series.
Interest over time
But Google Insights also provides you with a list of related keywords and key phrases that people have been searching for on Google, as well as keyword trends:
Top searches
The phrase you originally searched for, "top blogs," does not appear to be the best choice of keywords. Better and more popular phrases appear on the left, with breakout trends on the right. As indicated, the word "breakout" means that over the timespan chosen, this keyword has trended by 5000% or more.
Choose a few of the phrases or words that are most popular or are trending upward, and write your post focusing on those terms. As the picture below shows, you might be better off focusing on terms like "top blog," "the top blogs," "best blogs 2010," or "best design blogs."
However—and this is crucial—this search, while helpful, does not show recent trending. Remember, it is using the default search criteria, which go all the way back to 2004. You want more recent trends to understand current searches. So one thing you could do is adjust the timeframe filter, maybe to just the last 12 months, as shown in the picture below:
Reseraching "best blogs"
By adjusting the timeframe filter, you can get a bitter picture of what people are searching for more recently. As the following image shows, not much has changed except the top search phrase on the right. People want to know what the best blogs of 2011 were. Maybe you could write a blog post on that instead of the more generic idea of "best blogs."
Refining the keyphrase
Let me give one final example.
Let's say you are launching a blog about men's health. Naturally, you want lots of visitors as soon as possible. So what sorts of posts would be best to start with? Let Google Insights for Search tell you. You would begin by leaving the keyword search field blank, and then change the filters to reflect a recent timeframe and the "Men's Health" category.
Google Insights on "Men's health"
By doing this, you discover the most popular and upward trending search phrases on Google.
Men's Health top search results
It would appear that if you were launching a blog post on men's health, you would be wise to do a series on vasectomies, androgen insensitivity, circumcision, and uncircumcision.
Hmm, I wonder why those search terms are popular? I'll let you research that on your own … but not on your work computer—your boss may not understand!
Using Google Insights for Search to help select better keyword phrases will not automatically rocket your website to the top of Google Search results, but such a practice will help you write more targeted and focused articles, which over time will provide you with more readers.
Have you used Google Insights for Search yet? Share your experience in the comments below.
Jeremy Myers writes at www.tillhecomes.org. You can also follow him on Twitter and Facebook.
Post from: ProBlogger Blog Tips
How to Select Good SEO Keywords
Переслать - Why Your Blog Sucks
This guest post is by Matthew Kepnes of Nomadic Matt's Travel Site.
Your blog sucks. You just don't know it yet. On the other hand, my blog is great because my blog really sucks, and I know it.
I know that my blog needs work, and I'm always working to improve it. I wish I had the fan base that Chris Guillebeau from the Art of Non-Conformity has. I wish I could "figure out" social media better. I wish I had apps like Travelfish. I wish I could have better conversions, a better design, and a million other things.
In short, I know that despite getting tons of traffic and being viewed as having one of the biggest travel websites on the Internet, my blog still sucks because I know there's always room for improvement.
I'm always working on improving my site on every front. I understand that blogging takes time and that no two blogs are equal and, if I am going to make it, I am always going to need to change and constantly improve.
No two blogs are the alike. However, one common trait I see among too many bloggers is the idea that just because we all have blogs, we’re all equal and deserve the same treatment. I think this notion harkens back to the early days of blogging, when the practice was seen as a more egalitarian form of journalism, and everyone was in it together.
Even when the social aspect of blogging is put aside and the business factor comes in, this equality idea still lingers on, and it limits bloggers from developing great websites. Why would you need to improve your website if you think it's already on par with the best sites on the Internet? You don't. After all, you’re at the top of your game, right? But the mentality that "all blogs are equal" will only keep you from reaching the true potential of your website.
Think of it this way: is McDonald's the same as that amazing burger place down the street? Are two pizza places the same? No way! If every sushi restaurant thought they were the famous Nobu, why would they ever bother improving their services or quality? They wouldn't!
And it's that kind of attitude that keeps bloggers from developing truly outstanding websites. There's the assumption that if we all have a blog, we are all equal and deserve the same stuff. We all deserve to guest post on Zen Habits, get advertisers, write for CNN, and receive lots of amazing perks.
I run a travel site and PR folks often remark in their conversations with me that they find too many people demanding a free trip, a free hotel, or a free whatever. Those PR people are going to look at a blog and think, "This person has no readers, but s/he is demanding free stuff. Why would I give them anything?"
They're right to think this way. You have a blog, but that doesn't mean you should be entitled anything. Anyone can start a blog. It takes about ten minutes. However, not everyone knows how to make a high-quality blog.
Should the person who just installed WordPress be entitled to the same benefits as the person who has been working two years at building a successful site has? I don't think. Would you make a guy CEO after he worked for your company for two weeks? You need to prove yourself and show you have value to offer.
I wake up everyday thinking, "How can I be better? What am I doing right? What am I doing wrong?" Unfortunately, too many people don't do that. They just have a cookie-cutter, free theme and write short, unfocused posts. But blogging is more that.
Blogging, like it or not, is a business. (Sure, you can write a blog just for mom and dad but I suspect most people reading this article want to make a serious business out of their blog.) Blogging is like any other profession. You don't get better unless you improve yourself. But if you already view yourself as the best, you limit your ability to become great, because you make yourself blind to your limitations.
I think it's great that you have a blog. You are doing something, and by reading ProBlogger, you are probably already committed to bettering yourself. However, don't get into the false mindset that all blogs are equal, because they aren't. Recognize that your blog, just like my blog, needs to be improved constantly. The more you better yourself, the more traffic and readers you will get.
In no other business do you see people say, "Okay, I opened a store and that's all I need to do. Let the money roll in." So I'm always baffled that bloggers think, "Well, I just started this blog and even though my mom is the only person reading it, I should still get that all-expenses-paid trip, I should be able to preview the new iPad, speak at SXSW, or write for Mashable."
Stop thinking that way. Stop thinking you are the cat's meow just because you blog. Stop thinking you are the same as everyone else. Start thinking about ways to improve your site. Start looking at what is wrong and how to fix it. Set goals for yourself, work at it, and see what other people are doing.
Yeah, it's going to be a lot more work than it was before. Yeah, blogging will be like a job. But if your goal is to have an awesome website that supports you, simply posting a blog post isn't going to cut it.
Can your blog do with some improvement? What changes are you making to better your blog today?
Matthew Kepnes has been traveling around the world for the past four years. He runs the award winning budget travel site, Nomadic Matt's Travel Site and has been featured in The New York Times, The Guardian UK, AOL's Wallet Pop, and Yahoo! Finance. He currently writes for AOL Travel and The Huffington Post For more information, you can visit his Facebook page or sign up for his RSS feed.
Post from: ProBlogger Blog Tips
Переслать
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