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- 10 Blogging Lessons from the Dalai Lama
This guest post is by Annabel Candy of Successful Blogging.
The Dalai Lama recently came to visit me on the Sunshine Coast in Australia. Well, not me specifically but the thousands of people who drove miles, piled into buses, and waited under bright skies to hear him speak.
It wasn’t what I expected. I joined Toastmasters to learn the art of public speaking but I don’t think the Dalai Lama needs to. His speech wasn’t polished but his message came over crystal-clear, and it’s obvious why he’s built up such a massive following, even without the help of social media.
Here’s a man who doesn’t need to use blogging to build his business, earn more money or establish himself as an expert in his field. He’s already the spiritual leader of the world.
He doesn’t even write a blog, but the Dalai Lama still has a lot to teach bloggers.
1. Have a sense of humor
The prayer flags on stage hung a bit low and the Dalai Lama peeped out from behind them, instantly making the audience laugh. Then he worried that the Aboriginal dancers, clad only in a small red cloth, might be feeling the cold.
There’s already enough dry, tutorial style information around. People learn more and want to come back to a blog that’s fun to read and bloggers should make the most of that.
2. Be humble
There was a comfy sofa sitting centre stage for the Dalai Lama to recline on while he spoke. He’s an old man but he said we wouldn’t be able to see him there so he chose to stand at the front of the stage under the hot sun where we could see him better.
Blogging is all about relationships, interacting with your readers and being present for them on your blog and on their favourite social media outposts
3. Be human
The Dalai Lama wasn’t sure of the protocol. He didn’t know if he was to speak first or if someone was going to introduce him. He’s just a normal human being like us trying his best.
We all make mistakes—typos slip into blog posts or links are forgotten. Just acknowledge them, fix what you can, and do your best.
4. Smile
Be happy and show that happiness. More people will want to hang out with you. It definitely works for the Dalai Lama who spreads happiness wherever he goes.
Do you like hanging out with and working with happy people? Then make sure your blog and gravatar photos makes you look friendly and open.
Don’t use photos where you look cool or sexy … you may come across as bored or grumpy instead. Unless you’re really cool and sexy, of course.
5. Be you
You can shave your head like the Dalai Lama, wear thick glasses, and sport deep wrinkles on your face and arms. It doesn’t really matter. As long as you are you, people will only notice the good things—your smile, your twinkling eyes, and your dimples.
There’s a lot of talk about authenticity in blogging and social media and being you makes your blog stand out better than anything else.
6. Speak from your heart
The Dalai Lama didn’t need to read his speech from notes. His message is there in his heart and in his soul. We know he really believes it.
Bloggers need to really believe their message and be passionate about it. Practically you need to blog about what you love because you’ll be blogging about it long-term. Passion will shine through on your blog and in your writing, videos or podcasts.
7. Take time
The Dalai Lama didn’t feel the need to rush his words. Sometimes he had to reflect and think a bit about what he wanted to say.
Don’t rush your blogging or try to keep up with other bloggers. I only post once a week own blogs (I have two) because I have other writing to do and I like to spend time making sure all my posts are as good as they can be.
Blogging is a long-term investment so you need to be patient to see the results.
8. Get help
The Dalai Lama had a friend to hand who whispered in his ear when the right word didn’t spring to mind.
Bloggers need to get help with the bits they find hard. For some it might be blog design, others need help with content creation, others with Facebook.
Accept that you can’t do everything, do the bits you love and the fun bits as best you can and seek help for other things.
9. Have a strong and universal message
Thousands of people flock to hear the Dalai Lama speak because his message of peace and love is crystal-clear.
Bloggers will have to work out what their message is before they can share it fully with their readers.
10. Use stories and anecdotes people can relate to
The Dalai Lama used relevant stories mentioning local Queenslanders who showed co-operation, friendship, and trust by helping each other out voluntarily during the floods.
Bloggers need to capture their readers’ imagination and give people concrete examples they can relate to. Story-telling is the best way to get your readers reading and keep them hooked until the end.
Does the Dalai Lama’s popularity resonate with you as a blogger? What else can bloggers learn from him and other inspiring leaders?
Annabel Candy is a web design, copywriter and born again blogger who shares her travel stories at Get In the Hot Spot and blogging tips at Successful Blogging.
Originally at: Blog Tips at ProBlogger
10 Blogging Lessons from the Dalai Lama
Переслать - Add That Special Something That Makes Your Readers Adore You
This guest post is by Kirsten Simmons of Personalized Productivity.
Imagine your dream customer. The person who comments on every post, and opens every email you send. The person who replies to your tweets and tells their friends about you on Facebook. The person who immediately scrolls down your sales page to hit "Buy Now" without even reading through the pitch.
One of the best ways to cultivate these sorts of relationships (once you've got the whole write epic shit thing down) is to seed your posts with Easter eggs—obscure references that aren't apparent to anyone who doesn't know what you're talking about. The people who don't get the reference are none the wiser, and the people that do love you all the more for including it.
Image courtesy aussiegal, licenced under Creative Commons
“But Kirsten,” you say, “I don't have an endless well of obscure knowledge to create my Easter eggs with! Must I give up on ever using this valuable tip?”
Of course not! The idea here is to connect with some of your readers on a higher, more personal level and help them relate to you as a fellow human instead of an untouchable expert. Your Easter eggs don't have to contain obscure references; you can use references to a common problem among your readers that you also struggle with yourself.
Let's take productivity (unless you're a productivity blogger, in which case you might want to go with something else). If you're like the vast majority of people, you've tried a boatload of different theories and systems, and most of them didn't work. You have difficulty finding the motivation and time to maintain your system, and you often let pieces of it slip until it's so far off track that you have to scrap it and start over. Your productivity is a niggling source of frustration, but you don't really know why and you're not sure how to go about fixing it.
(The reason you're having trouble is because you're working against your personality type and you need a system that's in harmony with how your brain works. But that's not the point of this post.)
Guess what? If you're having so much trouble, that means your readers are likely having the same trouble. So if you sprinkle your struggles into your blog posts as Easter eggs, your readers will respond just as if you'd made a reference to a 90s British anarchist punk band. You've just proven you have something in common with them and hinted at a very human flaw to boot.
The result? Instant connection and adoring fans. And you didn't even have to dig through Wikipedia to get there.
Nine months ago, Kirsten started wondering about the connections between personality type and productivity strategies. She started digging through the library, and came out with a business on her hands! Interested in learning more about the Productivity Personality theory? Come visit Personalized Productivity and take our free quiz. You'll learn about your type and get specific tips to begin customizing your productivity strategies to your personality.
Originally at: Blog Tips at ProBlogger
Add That Special Something That Makes Your Readers Adore You
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