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воскресенье, 22 января 2012 г.

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  • Social Survival for Bloggers: a Peek from the Inside

    This guest post is by David Leonhardt of Zoomit Canada.

    Zombie accounts at Reddit are increasingly frustrating content creators on the internet. A “zombie” account is an account that appears to be active to the user, but to nobody else, usually as a punishment for that user submitting his or her own content.

    The user submits, and he sees his or her submission. S/he comments, and sees the comment. S/he thinks s/he has an active account, and can go on for months thinking s/he does. But nobody else reads that person’s submissions or comments, and his or her up-votes are generally nullified by automated system down-votes.

    No social bookmarking is so cruel as Reddit. I mean, this is downright mean. And no site is so easy to cross, because self-promotion (submitting your own blog post) is frowned upon in almost every way. I'll bet that the zombie accounts at Reddit outnumber the real accounts by a gazillion to one. Okay, perhaps that’s just a bit of an exaggeration…

    So what is a blogger, video maker, infographics publisher or other content creator to do if we wish to legitimately spread the word about a blog post? How are we to know where we can submit our own content and where it will just get us banned? Let this post be your guide.

    The following sites frown on any form of self-promotion.

    • Reddit: No self-promotion allowed.
    • Newsvine: No self-promotion allowed.
    • Stumbleupon: Self-promotion is frowned upon, but if you don't overdo it, you should be fine.
    • Mixxingbowl: Self-promotion is frowned upon, but if you have a non-commercial site with news or blog posts, not too many people will despise you.

    The following sites welcome self-promotion on any topic.

    • Digg: Well, not officially, but it has been a long time since they seem to care, mostly because you just won't be very successful if you are too self-promotional. It's in the algorithm.
    • Olddogg: Submit anything.
    • Delicious: Submit anything.
    • Dropjack: Submit anything.
    • Snagly: Submit anything.
    • Cloudytags: Submit anything.

    The following sites welcome self-promotion, but you’d better be on-topic.

    • Bizsugar: Self-promotion’s okay, assuming you submit about small business.
    • Tipd: Self-promotion’s okay, assuming you submit about finance.
    • Fwisp: Self-promotion’s okay, assuming you submit about finance.
    • Pfbuzz: Self-promotion’s okay, assuming you submit about finance.
    • Zoomit Canada: Self-promotion’s okay, assuming you submit about Canada or a Canadian site.
    • healthbuzzing: Self-promotion’s okay, assuming you submit about health and fitness.
    • Newsmeback: Self-promotion’s okay, assuming you submit newsy, informational items.
    • Blokube: Self-promotion’s okay, assuming you submit on topics related to blogging and making money from home.
    • Politicollision: Although the site is very new, they seem to welcome any political news, including your own content.
    • Serpd: Self-promotion’s okay, as long as you submit about online marketing.

    The following sites are harder to classify—see the notes for each to get an idea of what you can and can’t submit.

    • Buzfeed: It is more the quality of the content than the source that they seem to be interested in. (Yeah, I know. All the sites say that.)
    • Blogengage: Any submission is welcome, as long as it is a blog post. Any topic. Any quality. But they will be brutal if you actually promote your post.
    • chime.in: Too new to tell.
    • Pinterest: Too new to tell.

    This listing reflects just one user's observations. There are actually official terms of service at each site, and other users who might have different observations. The thing about "social" sites is that so much depends on people and their judgments, not just the terms of service. Hopefully this guide will help you decide where you feel like being self-promotional, and where you would prefer to keep your hands in your pockets.

    Ultimately it is up to you to get a good feel for the site and for what is generally accepted before you submit your first item. And as a newbie, it’s worth erring on the side of caution; your account will likely be held to stricter standards than those of people who have already proven to be community builders.

    If you’ve had any difficulties sharing your content on any of these—or other—social sites, let us know in the comments.

    David Leonhardt is a social bookmarking addict and also an SEO professional, who—not surprisingly—runs his own social bookmarking website at Zoomit Canada.

    Originally at: Blog Tips at ProBlogger
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    Social Survival for Bloggers: a Peek from the Inside


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  • 13 Steps to Being the Worst Blogger on the Planet

    This guest post is by Karol K of ThemeFuse.

    Being the best blogger on the planet is just so mainstream. Why would you even aim for that?!

    Why not aim for something much easier to achieve, and be the worst blogger the world has ever seen?

    As I’m sure you’ve noticed, people follow different steps in reaching this goal, but I think these 13 will do the job well enough. So here we go, how to be the worst blogger in the world in just 13 easy steps.

    Disclaimer: this is pure entertainment, don’t take it seriously. These steps are exactly the opposite of those you should put into practice.

    1. Do no research whatsoever before writing a post

    Who needs research? Research is overrated. It just takes time. Chances are no one will be able to notice that your posts are written with no information backing them up anyway.

    Simply starting to write whatever comes to mind is a much more effective approach for the worst blogger in the world.

    2. Don’t spend more than 30 seconds working on your headline

    Headlines are just an evil internet marketer’s way of convincing people to do nasty things! Don’t be a part of the practice.

    Make sure you’re on the light side of the force. Don’t use pitchy language that might just be able to arouse some interest in your readers. Be honest and make it clear from the get go that there’s nothing interesting in your posts.

    3. Write drunk

    What’s your usual behavior when you’re drunk? Talking about strange, unrelated things, maybe? And acting like you’re the biggest expert in the world?

    This is exactly the way you should be writing your posts. Remember, the more ideas you touch upon in a single post, the better. Posts about just a single idea are simply lame. The more unrelated information you give, the better.

    By the way, did I tell you about my great Chili Con Carne recipe? You take one large onion, some hot peppers, slice it up and put everything in a pan. After about ten minutes you take 0.5 kg of ground beef and put it in the pan too. You season it with some salt, hot pepper, cumin, cayenne pepper, and basil. After about ten minutes you put in some fresh sliced tomatoes, and one can of chopped tomatoes. Then wait another half an hour and put in some red kidney beans. Ten minutes later your meal is ready.

    Anyway, what was I..? Oh yes: blogging.

    4. Use long paragraphs

    If your paragraphs are too short, people will start to think you have nothing to tell them, that you have no knowledge and that you’re not really a good writer. A good writer can manage to write long paragraphs with no sense to them whatsoever.

    Here’s how you write a long paragraph. First, you take a thought and basically run wild with it. You start by introducing the thought with a single sentence. Then you create at least ten more sentences explaining the thought even though everyone, and I mean everyone, was able to grasp that idea after reading just the initial sentence. Hold on, I’m not done yet. Then you take a second thought and start talking about it mid-paragraph. Finally, you break the thought in half and continue talking about it in another ridiculously long paragraph.

    5. Write as if you were writing to yourself

    Whether someone else will read your post or not is irrelevant. It’s not your concern. You only need to make sure that the post is understandable to you.

    Come on, it’s your blog, so you should put yourself in the center. You, the author, are the most important person here, not the readers.

    Remember, you have a basic understanding of the thing you’re writing about, so you don’t need to explain some of the more basic stuff that’s quite obvious to you. Focus on the interesting, difficult stuff only.

    6. Use complex language

    Like Shakespeare-complex:

    Arise, fair sun, and kill the envious moon,
    Who is already sick and pale with grief
    That thou, her maid, art far more fair than she.

    Or academic-degree-complex:

    This paper argues that all evaluation has significant rhetorical dimensions, which are often overlooked. This is particularly dangerous where there are high stakes for evaluation and assessment, as in educational assessment and workplace evaluations.

    The possibilities are truly endless. Remember that the more complex words and expressions you use, the more likely you’ll be seen as an expert.

    7. Don’t edit

    Editing is simply a waste of time. Just like researching.

    The initial draft of your post is always good enough. Not once in the history of blogging has anyone ever found that any changes need to be made to the original, first draft of an article.

    Your first version is always perfect because you are perfect.

    As a matter of fact, take this even further and…

    8. Don’t even profreed

    Typos or grammatical errors are not really that important. Your text is perfectly understandable even if it contains some typos. Chances are people won’t even notice, and if they do … well, you shouldn’t even care anyway, you’re writing for yourself (see point #5).

    9. Post as irregularly as possible

    One day, publish two posts one after another; then wait a full two weeks before publishing another post.

    Then wait one more month and write a post in which you explain why you’ve been gone, thinking that anyone even noticed. And don’t forget to promise that you’ll be posting more often now.

    Then forget about it, and write another post three weeks later like nothing ever happened. Then repeat the whole process by publishing two posts in a day.

    10. Don’t respond to comments

    Remember: your blog, your rules. No one else matters. Responding to comments is a sign of weakness.

    Most importantly, never ever respond to comments where someone asks you a question. The best approach is to never approve such comments in the first place.

    11. Don’t ever respond to emails

    This is even more important than not responding to comments. If someone asks you something via email, well… tough luck.

    You are a highly busy blogger and don’t have time for email. Even if it’s not the case, you still need to act as if it was. Busy important people don’t have time to talk to small and unimportant people. That’s the rule.

    12. Don’t tell anyone about your blog

    Well, you are writing it for yourself anyway. Besides, people will find their way to your blog on their own, since it’s so great.

    You are viral from day one. Expect to have massive success with no promotion. Remember, content is always king, and nothing else matters.

    13. Complain when you get no traffic

    No traffic? Not your fault. It’s because the space is already crowded, and the people who have been around for a while have it much easier.

    Your content, even though so great, has managed to remain unnoticed due to an A-list bloggers’ conspiracy.

    14. Get the count of your list posts wrong

    Remember, you don’t care about the readers. No one will notice anyway, since you have no actual traffic.

    That’s it: a complete guide tp being the worst blogger in the world in 13 (or 14, whatever) steps. Feel free NOT to comment cause I don’t even care. And don’t send me any emails, for goodness’ sake!

    …actually, please do comment. I’m curious about your opinion on this “reverse” tutorial!

    Karol K. is a 20-something year old web 2.0 entrepreneur from Poland and a writer at ThemeFuse.com, where he shares various WordPress advice. Contrary to what you might think, he doesn’t want to be the worst blogger on the planet. Don’t forget to visit ThemeFuse to get your hands on some original WordPress themes (warning: no boring stuff like everyone else offers).

    Originally at: Blog Tips at ProBlogger
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    13 Steps to Being the Worst Blogger on the Planet


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