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- 3 Reasons No One Comes Back to Your Blog—and How to Fix It
This guest post is by Alexander Heyne of Milk the pigeon.
You do a series of incredibly useful posts that get a great response, or you get some massive traffic spikes from guest posting, Stumbleupon, Youtube, or your content randomly going viral.
Your content teaches people something useful, it's immediately applicable, and you get tons of comments and feedback, so you know it hit the spot…
Yet no one comes back.
Your next post goes into the black hole of the Internet, with little to no response.
What gives?
There are three main reasons why people don't come back to your site after they initially find their way to it, whether that's via a guest post, Google, or social media:
1. Your readers are confused
Your blog lacks an underlying, coherent theme that is obvious to readers.
For example, you run a series of posts on exercises to fix back pain. It's educational, useful, and best of all, it works. There's a ton of quality information in the series, and it gets rave reviews.
But on your site, you also publish information on how to improve your golf swing, diet products and recommendations, weight lifting guides, and an online class on biofeedback.
What happens when a new person comes to your site? They arrive from a search engine or are referred from some other site, they read the piece of content they came for, and they look around and go "Uh, what is this place?" They don't really understand what's going on. Is this site about health? Is it about diet and fitness? Is it about alternative health?
They don't really know why'd they'd come back, so they just go ahead and Google the next thing they’re searching for instead. Instead of digging around your site further, they go right back to Google.
Having a blog that contains random content, or posts without a coherent idea or reason behind them, may be useful content-wise but it won't be a motivating reason to subscribe, since people can’t really tell what they'll get in their inbox.
If your blog’s theme includes a variety of subjects and topics, you can unite them under one idea. Aside from knowing what to expect, readers will return because they know what problem your website solves.
The fix?
Re-evaluate your unique selling proposition. Then make sure when you write a post, it relates somehow to your underlying theme, and that it obviously supports what your site is about as a whole.2. Your story isn't present or strong enough
I want you to think back to folk heroes of the old days: people who fought for a cause and whose names we still remember. Remember any? I'm thinking of Robin Hood, William Wallace, Joan of Ark, Davy Crockett, Che Guevara. Does anyone know the specifics of their lives? Not sure about you, but I don't. All I remember is their message.
That's what you want your audience to leave with once they’ve read your content: a feeling.
Even though your content may be good, and it may be useful, if people aren’t coming back, it may be because they just don't feel anything when they visit your site. There’s likely no background story, no excitement, no purpose beyond just the usefulness of the information.
An example? You write about location independence. That's great—you teach people how to build a business via the Internet or other means that doesn't require them to be in one place. You may have readers, but perhaps they’re not people who really feel what you write about—people who really know what it feels like to hate their job day after day, who hate showing up to the cubicle environment, and who crave the autonomy of location-independent work.
If, on the other hand, you communicate your background story—former cubicle dweller that hated her life, and became a living-on-beaches business owner—suddenly, your content resonates with readers.
If you can communicate that position in every post you write, your readers will think, "Man, I really need to get out of here because it's sucking the life out of me! My life feels pointless and is seriously lacking the adventure I want!” every time they go to your site. This way, you become like a folk hero, as people remember what they feel—the “why” behind your story—and stick around to hear more.
This is where the power of branding comes in, because a brand is an experience. Your blog can be a brand too. If you establish your "why" and your story strongly enough, people will get the same feeling every time they come.
The fix?
Figure out the background story behind your blog. People relate to stories not only because they’re personable, but because there’s emotion behind the story that connects us as people. A story or brand is an experience—it makes people feel a certain way and is incredibly powerful for unifying your audience.3. Your personality doesn't come through.
Business is all about differentiating yourself, right? There's so much competition (and millions of blogs)! You need to find a way to stand out.
Some people fail to realize that you can be your unique selling proposition. You are the spice in the recipe.
When I first started blogging, my writing was way too formal. It was just bland—there was no sense of conversation to it. As soon as I cut loose and starting writing like I talk in daily life, people started emailing me to say they love the way I write, and how my personality comes through.
Be personal—it's a unique selling proposition in and of itself.
There's another big reason you should let your personality shine, though. When people read 500 blogs about "how to blog" or "how to start an online business" how do they choose which one to read? They'll often choose the one with character.
The person who can make them laugh while talking about blogging, the person who can make sewing sound sexy, or the person who is so neurotic about working out that they get you inspired to hit the gym.
The fix?
Cut loose and let your personality show. Sometimes that's all it takes to differentiate yourself, and have people flooding back to your site.The secret ingredient
At the end of the day, establishing a repeat readership comes down to one simple thing: "hits" on your blog are people.
The second you acknowledge that people—not eyeballs—come to your site, and you adjust your strategy accordingly, engagement will steadily build and people will come back. Because beyond what you are giving people, the most important thing is how you make them feel—it trumps logic every time and will have them coming back for more.
Milk the pigeon is about killing that lost feeling, standing out in the crowd, and living a life of greatness. Download a free copy of Milk the Pigeon's manifesto here: Killing Your Old life and Living the Dream.
Originally at: Blog Tips at ProBlogger
3 Reasons No One Comes Back to Your Blog—and How to Fix It
Переслать - Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog
As a blogger, I get pitched to a lot by companies and organizations asking me to endorse their products. The problem is I have limited or no experience with many of them, and to endorse them would feel like selling out.
As a result, two years ago I created a list of things I would feel comfortable endorsing. It was a dream list of products that I would love to promote because I genuinely feel a love for them.
The list was short and was made up of companies and products that I’d drop everything to work with. On the top of my list was something that I have a lot of experience with—something I promote at any opportunity and something that I’d always dreamed of showcasing on my blogs.
That thing was Australia
I’m an Aussie and I am regularly asked if I’ve considered moving overseas to further my business. While the idea has occurred to me a few times, I can’t imagine ever leaving Australia for more than a short trip.One of my favourite parts of this enormous country is Queensland—Australia's holiday playground, and a regular vacation destination for my family. It's also home to one of the world's natural wonders: the Great Barrier Reef, a 2300+ kilometre stretch of 2900 individual reefs and 900 tropical islands. It’s over 350,000 square kilometres in size, and the only living structure on earth that can be seen from outer space!
Aside from this natural wonder, Queensland is known for many things. It has a tropical climate, beautiful beaches, a casual atmosphere and the options to either relax or do something adventurous (check out the 5 regions of the reef here). It's the antidote to routine and it's one place that Aussies go to recharge and rejuvenate.
My dream came true
A year ago I was in Queensland for a conference and, sitting at the airport, I had the crazy idea that we should run a ProBlogger Down Under competition. The idea was simple—we run a competition to bring a group of bloggers to Australia to see the Great Barrier Reef and also do a little blogging training. I tweeted the idea and was inundated by people wanting to enter. I also received tweets from some tourism organisations.To cut a long story short, today I’m ecstatic to announce a competition to bring ten highly creative bloggers from all corners of the globe to Queensland to become Queensland Blogger Correspondents. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland's own blog later this year.
Win a trip to Queensland (and get some personal ProBlogger training)
From June 5 to June 10 this year, Tourism Queensland and I will bring ten of what I think are the most intriguing bloggers from around the globe to Queensland to meet me and experience the Great Barrier Reef as Queensland Blogger Correspondents. You could be one of them.
The idea is simple: I love Queensland and I want to showcase it to the world. I also believe in the power of blogging and social media. So the best way to get the message out about this tropical playground is to invite people like you to experience it.
As part of the experience, you will be required to report about your adventure on your blog and social networks. The content will later be added to Tourism Queensland's new blog. It’s going to be fun, but there will also be a little work (if you call blogging “work”) involved. A working holiday of sorts.
Plus—as an extra bonus—during the trip I’ll be running two exclusive training workshops for the ten winning bloggers. We’ll spend four or five hours—perhaps on a tropical island or maybe under the canopy of the world's oldest rainforest—talking about the principles of successful blogging and workshopping how you can improve your blogs.
Prize details
Ten lucky bloggers will win a five-day, all-expenses paid trip to Queensland, Australia including return economy-class air tickets, accommodation, excursions to some of Queensland's bucket-list attractions like the Great Barrier Reef, meals, and two close-encounter workshops with me. The event will run from June 5 until June 10, 2012, not including travel time.In return for seeing some amazing sights, tasting some modern Aussie tucker (food), and meeting some wonderful characters, we’ll put aside time for you to create content (a minimum of two blog posts complemented by tweets, videos, photography, status updates, or podcasts) for you to share with your audience. The content will later be featured on the Tourism Queensland blog.
Please note that this prize is open only to bloggers over the age of 18 and I can assure you that we will be busy! As such we will be unable to cater for partners, family, or friends. For more information about the Tourism Queensland ProBlogger Great Barrier Reef Event prize and the terms and conditions, click here.
How to enter
For your chance to win a spot on this exciting trip we want you to tell us why you would make the ideal Queensland Blogger Correspondent.We will choose ten winners based on how you would cover the experience. How you would get the word out about what you’re doing. What kind of exposure you could bring to the destination. What creative methods you would use to share your story.
But hurry, the competition closes at midnight April 17, 2012 (AEST—that’s Australian Eastern time) with the announcement of the winners on April 23, 2012 (AEST). Please note that Australia is a day ahead of some parts of the world!
To enter, please read the competition terms and conditions and then head to the competition entry form.
There you will find a form that asks you for a range of information about you, your blog, and how you’d cover this trip.
We need some basics like your name, blog URL, traffic, your social media accounts, etc., but also want you to tell us how you’d approach covering this trip as a blogger correspondent.Note: This is not just about finding the biggest blog to award the prize to. We will consider audience size, but we’re also extremely interested in hearing about your audience, how you’d cover the trip, and how the trip relates to your audience, as well as reviewing quality examples of your work.
This competition is open to bloggers anywhere around the globe (including within Australia) and we’re interested to hear from a range of bloggers from different niches.
Please ensure that you carefully read the terms and conditions of this competition before using the entry form.
Good luck to everyone – I look forward to spending a few special days with 10 of you on the Great Barrier Reef in June!
UPDATE: we’ll be using the hashtag of #QldBlog on Twitter to track this conversation.
Originally at: Blog Tips at ProBlogger
Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog
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