 |  @ProBloggerBlog Tips to Help You Make Money Blogging - ProBlogger http://www.problogger.net рекомендовать друзьям >> |
- 5 Effective Tricks to Create a Killer Call to Action
This guest post is by Greg Digneo of Sales Leads in Thirty Days.
Here's the dirty little secret: there are actually two steps to building an extremely popular blog.
The first and most popular step is to drive traffic by guest posting, social media, and SEO.
The far less sexy step is to convert that traffic into loyal readers who will become the backbone of your community. Who will share every piece of content you produce with their friends. And who will ensure that every post sparks an engaging discussion.
But most of all, they will be the first to buy your products and services.
The key to converting random traffic into loyal readers
Most likely, your readers have dozens of blogs in their RSS feed. They follow hundreds of people on Twitter and have "liked" quite a few brands on Facebook. With all this noise, your message is bound to be lost.
The most guarded space in a person's online world is their inbox. If you are able to get your blog post into your reader’s inbox, then there's a much higher chance of your post being read.
But, you have to earn your way into someone's inbox by creating a killer call to action. Give your readers exactly what they want, when they want it, in exchange for their email address.
Below are five ways that you can create a killer call to action.
1. Get a celebrity endorsement
On the back of every non-fiction book, you'll see at least four notable authors or industry experts boasting about how great the book is. On television, weight loss ads are endorsed by actors and athletic apparel ads always feature athletes.
Marketers have long used the power of celebrity endorsements to motivate their target audience to take action and buy their products.
This is a tactic not lost on Derek Halpern, founder of the site Social Triggers. When you arrive at the Social Triggers blog, the first thing you will notice is a feature box at the top of the site. Derek's feature box promises to give you psychology-based marketing advice in exchange for your email address.
But what makes Derek's feature box so effective is the celebrity endorsement by Chris Brogan that says "I'm totally loving Social Triggers." Derek is a master of psychology. He understands that his readers will be more willing to subscribe to his email list because someone of Chris Brogan's clout loves his work.
An endorsement from an A-list blogger is truly something that needs to be earned by posting high-quality content and building strong relationships over time. However, it is one of the most powerful ways to help build your email list.
2. Create a tangible offer
Research shows that when you create a very tangible benefit, your audience will be more inclined to take action.
On Quicksprout.com, Neil Patel creates a very tangible call to action in three steps that explains to his audience exactly what they are going to get.
The first thing Neil does is create a very compelling headline. Instead of making a vague promise such as "How to get more traffic", he decided to create a headline that will tell you exactly how much traffic you are going to get.
The headline "Double your traffic in 30 days" is so compelling because his readers can imagine how much better their blog will be next month with twice the traffic. They can easily imagine more Tweets, more comments, and more money.
Second, by telling his readers that the course is worth $300, he provides a specific value. This further increases the reader's excitement because they feel like they are getting a bargain.
Finally, he has pictures and books and CDs just below his headline that provides a physical representation of the information.
By offering a tangible benefit that your readers can wrap their heads around, you will be able to grow your email list, and your blog, much faster.
3. Create social proof through trusted sources
When Ramit Sethi drives traffic to his blog on Iwillteachyoutoberich.com, one of his goals is to get readers to sign up for his free "Dream Jobs" course.
Ramit's niche is the extremely competitive personal finance space. Aside from being a great copywriter, he creates a great call to action by pointing to readers that he has been featured in mainstream media outlets such as the New York Times, Wall Street Journal, NPR, CNBC, and Fortune.
Because everyone interested in money and career advice is seeking credible experts, citing his features in the most renowned mainstream publications makes Ramit's call to action almost irresistible.
There's a good chance that you have never been featured in the New York Times or the the Wall Street Journal, but you can use similar tactics to build credibility by guest posting on popular blogs.
The most popular blogs only publish guest posts with unique and interesting content. If your content has been published on a popular blog, then you've built credibility in your reader’s mind that your blog is interesting and worth reading on a regular basis.
4. Speak to your readers’ innermost desire
Do you know what your audience really wants? Do you know what they think about late at night when everyone else is fast asleep?
Jon Morrow knows. He has an intimate knowledge of what his readers truly desire. On his blog BoostBlogTraffic.com, Jon is giving away a free cheat sheet that reveals 52 hacks to write great headlines.
While bloggers may be interested in writing great headlines, Jon understands that bloggers really want blog posts to go viral. And headlines are one of the elements that make viral posts possible. The only way for Jon to truly understand the inner desires of his audience is to speak with them on the phone or in person.
If you are able to speak with your readers frequently, you will understand what keeps them awake at night and create a call to action that speaks to their innermost desires.
5. Create a relevant offer
At the bottom of every post on Hubspot is a call to action that gives readers more information on how to be better at social media and internet marketing.
What's remarkable about Hubspot's call to actions is their relevance. For instance, this offer for a free ebook on email marketing came at the bottom of a post titled "How to Breathe Life into a Boring Email Newsletter".
By offering an ebook on email marketing after a person has just spent five to ten minutes reading an article on the subject, Hubspot is able to increase conversions—they’re simply offering a way to receive more information on the topic in which a person has already expressed interest.
Creating relevant offers isn't something that can be done right away. Hubspot is able to do it because they have an entire team of marketers creating ebooks, webinars, and tools for their readers to download. As your blog progresses, you will be able to repurpose your content to create relevant calls to action.
The bottom line
The truth is even the most perfectly crafted call to action isn't going to turn you into an A-list blogger overnight. You probably won't get thousands of people to subscribe to your email list tomorrow. That takes connections, work, and time.
But what if you get a hundred email subscribers this month? And what if five of those subscribers buys your $500 course? How can you transform random traffic into loyal readers and paying customers?
Get thinking. Be creative. And over time, you will have a raving mob of loyal readers eager to consume your next blog post or purchase your next product. Just be sure to remember me when you’re rich and famous.
Greg Digneo is the author of the blog Sales Leads in Thirty Days and is hosting a free webinar that shows bloggers and content marketers how to drive more traffic to their blog and convert that traffic into sales.
Originally at: Blog Tips at ProBlogger
5 Effective Tricks to Create a Killer Call to Action
Переслать - Get Obsessed with Your Message
This guest post is by Danielle LaPorte of DanielleLaPorte.com.
Blog = up? Posts = rolling? It's time to get obsessed with your message.
A quick dictionary moment, to differentiate between your voice, your topics and your message.
- Your voice is what makes your writing distinctive, compelling, unmistakably you. You'll carry your voice from your blog, right into your book. Seamless, identifiable. Individual.
- Your topics are the categories or subjects you write about (Eco-luxe weddings on a shoestring budget! Savvy corporate management, with heart and soul! Thrifty vegan recipes!)
- Your message is your core teaching—the why behind your what. It's the reason you write what your write. It drives your vocation. It's the soapbox that you're proud to stand on. If your blog had a "life purpose" or "calling", this'd be it. (And it goes without saying, if you're not obsessed with your message, nobody else will be, either.)
Putting it together
Your core message is the defining character of your brand, as a writer—and for maximum visibility, you'll apply your message to specific subjects, reaching diverse and unexpected audiences, outside of your industry. Here's an example:
Dr. Christiane Northrup's message is about women's wellness. Through her numerous books and products, she filters that message through topics such as nutrition, menopause, prenatal care, joy, parenting, and sexuality. So, Dr. Northrup can take her message to niche audiences that are focused on nutrition, menopause, prenatal care, joy, parenting, and sexuality. That's a very big audience.
The message is the over-arching theme—and lots of people share Dr. Northrup's message. However, not everyone has her voice, which makes her writing distinctive. People go to Dr. Northrup not just for her message, but for her unique way of delivering the goods.
Let's say you write about grieving the death of a loved one and creating a new life—your essential message is about how to heal grief. You might think that your audience is narrow. But just ask yourself: where else does grief show up for people? It goes beyond the loss of a spouse. People experience grief when they lose a job, when a dream dies, when a family pet passes on, when their children grow up and leave the home, and so on.
You could be writing about your "process" of healing grief in a variety of outlets (magazines, newspapers, your blog, someone else's blog), with audiences who are interested in career-change, creativity, pets, parenting… Same message. Different houses.
Cross-pollinate
Perhaps your core message is that financial freedom rocks, and everyone should strive to achieve it. You've got theories and formulas, worksheets and how-to's to help people make that happen.
Awe-some. Now, don't stick to writing on the obvious financial management blogs. Go meet the people who need you and meet their needs when you get there. Get interviewed or contribute an article (or a series!) to a popular parenting blog: "5 Ways to Help Your Kids Become Money Savers."
Does it matter that teaching kids to be money-aware is not your primary focus? Or that your next book is about making money on real estate? Nope. What matters is that you're getting in front of grownups (book buyers, subscribers, event-hosters, humans in need), who care about financial freedom.
Hang ups
While your message and voice will ultimately define you, don't get hung up on any one component of this—trying to get your "message" just perfect, or worrying about how your "voice" is different from someone else's. The first six months that you're writing a blog is all about finding your voice, and for some of us, it'll take a bit longer.
Every movement has a story. Every nation has a story. Every community has a story. Every person has a story. You were born to tell yours.
There's no such thing as wasted time when you're working on your craft. Get the stories out of your inner world, give them time to breathe, and then see what's true for you in the present time. If telling the story is between you and your God or only for your family, be proud you did it. You gave it voice. Then let it go. Something else will whisper in your ear, asking to be written.
Cross-pollinate
Once you know what your message and voice is, it's time to spread your wings and do something that the innovative and forward-thinking types will do: cross-pollinate their audiences.
Let's continue with the example of a core message centered around financial freedom. Want to shake things up a bit, do things differently?
Write for a major style website. Yep—style. "Financial Freedom = Hot Fashion: How To Get Smart with Your Cash So You Can Have Everything You Want In Life … and In Your Closet." Same tips, tailored spin. Greater exposure to a niche that's full of people who need what you've got.
Take time to sit down and imagine all the different venues where your message could take part. Perhaps get really radical and make a top ten list of the places you think your message could never show up—and just to get creative, stretch a bit and imagine how, if you absolutely had to do it to pay rent next month, your message could work with that unlikely audience.
That's how top bloggers think.
Cross-pollinate your audiences. Blend n' stir. Watch it grow.
Danielle LaPorte is the author of the forthcoming book The Fire Starter Sessions: A Soulful + Practical Guide for Creating Success on Your Own Terms (from Random House/Crown). An inspirational speaker, former think tank exec and business strategist, she is the creator of the online program The Spark Kit: A Digital Experience for Entrepreneurs and co-author of Your Big Beautiful Book Plan. Over a million visitors have gone for her straight-up advice on DanielleLaPorte.com, a site that has been deemed "the best place on-line for kick-ass spirituality."
Originally at: Blog Tips at ProBlogger
Get Obsessed with Your Message
Переслать
 |  | Клуб Мамбини — это скидки для мам. Регистрируйтесь! |
| rss2email.ru |
| rss2email.ru | отписаться: http://www.rss2email.ru/unsubscribe.asp?c=12354&u=1052515&r=672244627 управление подпиской: http://www.rss2email.ru/manage.asp партнерская программа: http://partner.rss2email.ru/?pid=1 |
Комментариев нет:
Отправить комментарий