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- On the Elusive "Next Level" of Blogging
We’ve all heard of it—the elusive “next level” that so many bloggers talk about online.
But what is the next level? How many levels are there? Is there an end point in leveling up?
These are all worthwhile questions—especially for more experienced bloggers who have spent a lot of time and energy in reaching the level they’re already at. For these bloggers, trying to reach the next level can involve a degree of risk, so the steps that get us toward the next level might be taken slowly and with care.
On the other hand, the web isn’t exactly undersupplied with “radical” ideas to get your blog to the next level, either. The idea here is one of leapfrogging your way to the next rung on the ladder—of taking a risk, and investing significant time (and sometimes money) in the hopes of a dramatically successful outcome.
In my experience, both approaches are valid—different techniques work at different times, after all. What might not be appropriate for you today might be the perfect solution to a problem you’re having growing your blog in a year’s time. After all, wherever you are as a blogger, there’s always a “next level.”
Over the next few days we’re going to be presenting a few ideas for getting to the next level from some of ProBlogger’s most popular guest bloggers. These ideas are varied—they cover content, conversions, and traffic—and while some are more subtle in their approach, others aim to help “blitz” your way to the next level—whatever that is for you.
It’s fair to say that these ideas could be of use to any blogger at any point in their journey, so I’m hopeful that they’ll be useful to you.
Before we kick off, I’m curious to know if you’ve ever had a blogging experience that’s taken you and your blog to the “next level.” What level were you at to begin with, and what was the technique that helped you break new ground? Please do share your experiences with us in the comments—we’d love to hear your stories and advice.
Originally at: Blog Tips at ProBlogger
On the Elusive “Next Level” of Blogging
Переслать - Grab Your BWE Virtual Ticket for $100 Off—24 Hours Left
Wish you could get to Blog World Expo this year, but can’t make it to New York? Me too.
I’ll be in Queensland with the winners of my blogging competition, but I know there are plenty of bloggers from other countries, as well as within the States, who won’t be able to attend Blog World this year.Fortunately, you and I don’t need to miss out on the information and fun of the Expo (and if the speaker list for this year is anything to go by, the conference is going to be really impressive).
We “remote” bloggers can still “attend” on a BWE virtual ticket. And if we register by May 15 (that’s roughly 24 hours from now!), the good folks at Blog World will give us a $100 discount on the tickets.
That’s a great deal—the full virtual ticket price is $397, so this is a discount of 25%.
The virtual ticket includes access to every recorded session (including audio and the slides presented by the speaker), as well as various bonuses that the BWE team adds exclusively for those with virtual tickets—click here for full details of what’s included.
Don’t miss this great discount—grab your Blog World Expo virtual ticket here.
Originally at: Blog Tips at ProBlogger
Grab Your BWE Virtual Ticket for $100 Off—24 Hours Left
Переслать - Install Your First WordPress Theme
This guest post is by Karol K of ThemeFuse.
Seeing a headline like “How to Install a WordPress Theme” on ProBlogger might seem strange at first. This doesn’t sound like a “pro”-thing at all, right? If you’ve been dealing with WordPress for a while then this is probably even more than obvious to you.
However, everyone starts somewhere, and there are plenty of experienced bloggers who haven’t ever installed a WordPress theme—but would like to give it a try. Maybe you’re installing your first theme right now, and you’re searching for a quick guide on how to do it.
Where can you get a good WordPress theme?
This is tricky. You see, when you’re installing a plugin the best place to go is the official directory at wordpress.org. When you’re installing a theme, however, the official theme directory is not the best place to go, I’m afraid.
Of course, you can find some interesting themes there, but you’re more likely to make your search much more fruitful if you just go to Google.
The thing with the official directory is that it only contains 1,490 themes or so. This is by no means the total number of themes available on the internet. There’s much much more interesting stuff out there, and settling for what you can find in the official directory would not be a wise thing to do.
Yesterday, I described how to select a theme that’s perfect for you and your blog. So here I will just assume that you already know which theme you want to use.
Step 1. Download the theme
Once you find a theme you like, you’ll need to download it to your computer before you can do anything else with it.
The package containing your theme can consist of many various elements. Depending on the license you’ve selected, you might find some PSD files, additional bonuses, documents, and so on. Of course, the theme files themselves will be present as well. Most of the time, all the contents of a theme are delivered as a ZIP archive.
2. Extract the files
Next, you have to extract the archive somewhere—onto your desktop, for example. If the archive contains more elements than just the theme (like the bonuses I mentioned above), open the archive’s readme file to locate the main theme’s directory.
As an example, here’s what you’ll find inside a ThemeFuse theme archive:
Once you’ve successfully identified the main theme directory, you can proceed to the next step.
3. Upload the theme to your WordPress blog
This step will require FTP access to your hosting account, and a piece of FTP software. You can try FileZilla—it’s good, and it’s free.
The theme’s main directory is the one you’ll be uploading to your blog. Connect to your site via FTP (the FTP tool’s help documentation will explain how to do this if you’re not sure) and navigate to the
wp-content/themesdirectory of your site. This is where you upload your theme’s main directory.Here’s the default look of the directory when it contains only one theme—the default theme TwentyEleven:
The next step in the process takes place in your WordPress Admin panel.
4. Activate your new theme
Log in to your WordPress Admin panel using your Admin account details.
Installing new themes requires Admin access rights; it can’t be done through other types of accounts.
Go to Appearance > Themes, as shown here:
Your new theme should be visible among all the others. The only thing left for you to do now is activate it:
If everything goes well, your new theme will be marked as the Current Theme, and your blog will have an entirely new look.
5. All done!
This is where the guide ends. There’s nothing more for you to do now other than enjoy your new theme! Of course, you could make some final adjustments to make your blog look truly unique, for instance, adding branding elements such as your logo, pictures, and so on. Or, if you’re ready to install a WordPress plugin, we have a guide to that, too!
Have you installed a WordPress theme yet? Share your tips with us in the comments.
Karol K. is a 20-something year old web 2.0 entrepreneur from Poland and a writer at ThemeFuse.com, where he shares various WordPress advice. Currently, he’s working on a new e-book titled “WordPress Startup Guide – little known things worth doing when creating a WordPress site.” The e-book launches soon, and now the best part … it’s free. Also, don’t forget to visit ThemeFuse to get your hands on some premium WordPress themes.
Originally at: Blog Tips at ProBlogger
Install Your First WordPress Theme
Переслать - Early Bird Tickets On Sale for Melbourne ProBlogger Event—#PBEVENT
Over the last few years I’ve hosted two events here in Melbourne for bloggers. What started in 2009 as a quickly pulled together and very cramped and crowded event for 150 bloggers has grown considerably.Today, tickets have gone on sale for our October Event and it is going to be big—both in terms of attendee numbers, the venue itself, and what we’re setting out to achieve.
This year’s Problogger Training Event will be held over two days at Melbourne’s Etihad Stadium (or rooms within the stadium). The dates are 12-13 October.
Great speakers
The majority of our speaker lineup is from Australia’s amazing blogging community (we have some innovative and entrepreneurial bloggers here) but we’re also flying in Chris Guillebeau to bring a little international flavour. Chris will be presenting twice—once as a keynote and once in a workshop.
Other speakers and panelists include myself (I’ll be involved in three or four sessions), Sarah Wilson, Shayne Tilley (Web Marketing Ninja and regular contributor here on ProBlogger), Nicole Avery, James Tuckerman, Jules Clancy, Stan Lee, Mrs Woog, Valerie Khoo, and a load more (see the full list of confirmed speakers and panelists here).
A focus upon building profitable blogs
The focus of this year’s event will be much more upon monetization and building profitable blogs. While we’ll touch on some more general topics in the course of the event, the feedback from last year was that attendees wanted training on how to monetize.
As a result, we’re featuring sessions that are very much on the topic of making money through a variety of methods. This will include sessions looking at the different models available to bloggers, advertising and working with brands, ebook creation, courses and membership areas, selling your services, sponsored posts, and much more.
Solid training
The style of teaching at this event is a combination of keynotes, panels, and interactive sessions. However, based on feedback from last year we’re including more keynote presentations than previously, to allow for more intentional training that leads attendees through processes.
While there will be plenty of time for networking, discussion, and a little fun at this years event, the feedback from our second event last year was that we’d put on the most solid training event in Australia for bloggers—we only want to strengthen that.
My intent for this event is that bloggers not only walk away with theoretical teaching, but with practical advice and strategies that they can implement immediately.
You can see our preliminary schedule here.
Secure your tickets today
Tickets for the event this year will be price at $299.99 AUD but we currently have a limited number on sale for $249.99 AUD.
This price covers the two days of training, a networking breakfast on day one, all lunches and morning/afternoon breaks, drinks and food at a networking event (at one of Melbourne’s finest eateries) on the evening of the first day, as well as a Digital Pass to the event (where you get access to audio recordings of the event and PDFs of the presentations).
Sponsors
This price is as affordable as we can possibly make it, thanks to the support of some amazing sponsors—a special thanks to our Gold and Silver sponsors MYOB, Yellow Pages, Curtin University.
We do have a limited number of sponsorship spots still available for brands wanting to reach out to the Australian blogging community and beyond.
Originally at: Blog Tips at ProBlogger
Early Bird Tickets On Sale for Melbourne ProBlogger Event—#PBEVENT
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